eCommerce Marketing Analyst, Professional Animal

Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a team-oriented individual to fill the role of eCommerce Marketing Analyst at our headquarters in Sterling, Illinois.

The eCommerce Marketing Analyst will be responsible for the successful marketing of Wahl Professional Animal products in Online Marketplace and E-Commerce channels, as well as enforcement of Wahl Professional Animal division's Internet Minimum Advertised Price (IMAP) policy.

The primary purpose of this position is to make data-driven business decisions to drive growth in online sales channels such as online marketing places (amazon.com) and business partners' websites. This position is responsible for reporting and analyzing sales, share, rankings, marketing and promotion effectiveness, and customers reviews; tracking online competition; monitoring IMAP policy violations; and content strategy development and execution. This position reports to the Marketing Communications Manager, North America Professional Animal division.

ESSENTIAL FUNCTIONS:

• Ensure content is updated and consistent with brand messaging on all e-commerce sites, conducts promotional analysis, monitors out of stocks, research IMAP violations, enforces the IMAP policy, and reports on Key Performance Indicators (KPIs).
• Responsible for managing and presenting customer report updates in how our customer's are displaying Wahl in their content and ensure that they are leveraging Wahl assets to maximize our brand presence on their E-commerce channels.
• Serves as a subject matter expert while managing marketplaces including, but not limited to Amazon.
• Become Brand & Content expert ensure consistency in all verbiage and terminology across all digital channels.
• Manage Wahl Animal Salisfy database and projects; ensure all marketing assets are current.
• Lead content discussions surrounding SEO optimizations including implementing Google schemas, as well as other tactics.
• Provide suggestions, reporting and results to keep senior management informed of industry happenings.
• Set up dashboards for online campaigns & stats of workflows in tools such as (but not limited to) Hubspot, Google, SEMrush and/or any other tools as requested.
• Set up and implement workflows for emails, landing pages, forms, content delivery (such as Salsify), and or any other tools as requested.
• Become champion of all things eCommerce including regulations, opportunities, new markets, etc and report information back to management.
• Assists Professional Animal Sales and Marketing in servicing ".com" customers, developing and executing content strategies specific to e-commerce channels to include customer review management, development of engaging digital assets, product catalog management, and optimizing product information for on-site search and discoverability.
• Collaborates with Wahl Professional Animal's consulting agency to develop channel-specific marketing activities that will increase traffic to Wahl product pages and increase overall conversion across our e-commerce sites.
• Develop appropriate analytical frameworks, reporting, and tools to measure the ROI and track effectiveness of all merchandising, marketing and promotional efforts in e-commerce sales channels.
• Understand the needs of the consumer and be able to translate them into a strategy to maximize Wahl's sales, profit and market share.

MINIMUM REQUIREMENTS:

• Bachelor's Degree in Marketing, Management, Statistics or other related field; Digital Marketing concentration is preferred
• 1-2 years minimum of e-commerce experience required
• Minimum 2 years' experience as marketing analyst, data analyst, or in a marketing or sales support role
• Experience selling products on online marketplaces required (Amazon a plus)
• Strong creative, problem-solving, presentation, public speaking, planning and organization skills, strong analytical skills, and strong writing abilities
• Proven ability to convert strategies into operational plans and tactical execution
• Ability to manage multiple tasks and to set priorities according to business needs
• Ability to take initiative and resolve complex issues
• Ability to collaborate cross-functionally
• Strong computer/Microsoft Office suite skills
• Ability to model the Company's values of respect for people, teamwork, and continuous improvement
• Travel up to 10% annually for e-commerce seminars, customer meetings, etc.

Why Wahl?

We are proud to celebrate over 100 years as the standard for grooming products used by barbers and hairdressers all over the world. Professionals and home users have relied on our innovative clippers, trimmers and personal care products for an entire century.

Today, the fourth generation of the Wahl Family remains deeply rooted in the daily operations and management of the organization. Living beyond the footsteps of their great-grandfather, the family continues to ensure that everything that Wahl produces aligns with the same core family values.

When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.

Perks & Benefits:

• BCBSIL Medical coverage offered as low as $10 per week, INCLUDING pharmacy
• In & Out-of-network BCBSIL Dental coverage, with orthodontics for as low as $3 per week
• In & Out-of-network BCBSIL by EyeMed, Vision coverage, $3 per week for family coverage
• Employer funded health savings account -up to $2000!
• Biometric testing with wellness credits
• 401(k) and Roth 401(k) with generous company match
• Profit Sharing
• Tuition Reimbursement program - up to $10,000 per calendar year
• Scholarship Program
• Daycare discounts
• Free Employee Assistance Program (EAP) with legal consultative services and discounts
• Company paid Life Insurance
• Company paid Short-Term Disability/Long Term Disability
• 10 paid holidays per year
• Casual work environment

Current Openings for eCommerce Marketing Analyst, Professional Animal Jobs at Wahl Clipper Corporation