Product Marketing Specialist

WAHL EMPOWERS PEOPLE TO BE THEIR BEST!

Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a collaborative Product Marketing Specialist on our Global Professional team.

This role is responsible for developing comprehensive and successful product marketing launches across communication channels for Wahl Professional (Barber/Beauty and Groomer). This role works with various internal teams, including product management, creative, legal, and regional marketing to establish product positioning and on-brand creative. This role is urgently requested to support a growing list of new product marketing needs and processes, and to ensure on-time and high-quality launches globally.

ESSENTIAL FUNCTIONS:

• Work closely with the global brand manager and global product managers to identify differentiated product positioning and messaging, creative direction, launch plans, and timing to ensure successful product launches aligned to business goals.
• Attend product and cross-functional meetings to add "the voice of brand" to new product development
• Collaborate with product management, creative, and regional marketing teams through product development phase to coordinate timely product marketing campaigns
• Partner with global and regional marketing teams to develop go-to-market plans for new product launches
• Proactively identify global asset needs for full-funnel global product campaigns
• Brief internal and external creative teams to deliver high-quality content for use across regions and communication channels
• Assist in developing internal product launch materials, including product collateral, presentations, and sales tools, to support sales and marketing efforts globally.
• Develops internal presentations to provide transparency and excitement of new product
• Lead product packaging process - work with global marketing and product teams to develop compelling copy, brief creative development, substantiate claims with product development and legal, facilitate final approvals through Web Center.
• Provide final proof-reading and coordinate the review of product specifications for high-quality and accurate product
• Analyze market trends, consumer insights, and competitor activities to inform product marketing strategies and identify opportunities for growth.
• Monitor and track the performance of marketing campaigns, providing insights and recommendations for optimization.
• Act as a liaison between cross-functional teams, facilitating communication and collaboration to drive product launch

MINIMUM REQUIREMENTS:

• Bachelor's degree in marketing, communications, or a related field.
• 5 years of experience in marketing, preferably in a product marketing or related role.
• Strong project management skills with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams and build strong relationships.
• Highly organized and detail-oriented, with a focus on delivering high-quality work on time and within budget.
• Proven ability to think strategically and analytically, with a results-driven mindset.
• Proficiency in Microsoft Office Suite and experience with marketing analytics tools is preferred.
• Passion for the barber and beauty industry is a plus.
• Ability to mirror the Wahl Way behaviors
• Ability to travel up to 15%

Why Wahl?

We are proud to celebrate over 100 years as the standard for grooming products used by barbers and hairdressers all over the world. Professionals and home users have relied on our innovative clippers, trimmers and personal care products for an entire century.

Today, the fourth generation of the Wahl Family remains deeply rooted in the daily operations and management of the organization. Living beyond the footsteps of their great-grandfather, the family continues to ensure that everything that Wahl produces aligns with the same core family values.

When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.

Perks & Benefits:

• BCBSIL Medical coverage offered as low as $14 per week, INCLUDING pharmacy
• In & Out-of-network BCBSIL Dental coverage, with orthodontics for as low as $6 per week
• In & Out-of-network BCBSIL by EyeMed, Vision coverage, $3 per week for family coverage
• Free onsite clinic featuring a Nurse Practitioner, a Physical Therapist, and free lab services
• Employer funded health savings account -up to $2000!
• Biometric testing with wellness credits
• 401(k) and Roth 401(k) with generous company match
• Profit Sharing
• Tuition Reimbursement program - up to $10,000 per calendar year
• Scholarship Program
• Daycare discounts
• Free Employee Assistance Program (EAP) with legal consultative services and discounts
• Company paid Life Insurance
• Company paid Short-Term Disability/Long Term Disability
• 10 paid holidays per year
• Casual work environment

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Current Openings for Product Marketing Specialist Jobs at Wahl Clipper Corporation