Wahl Clipper Corporation
  • 26-Mar-2019 (CST)
  • Animal
  • Sterling, IL, USA
  • Full Time

Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a team-oriented, animal-loving individual to fill the role of Product Marketing Manager at Wahl Clipper Corporation in Sterling, Illinois. 

The Product Marketing Manager - Professional Animal Division is responsible for defining, positioning, pricing, and the promotion of grooming products for the Professional Animal Division along with managing the market adoption and product life cycles. This position is "the voice of the customer" and "owns" the product and is ultimately responsible for its overall success.

Product Categories: Professional Pet and Pet Specialty Retail markets with general knowledge of Equine (Western & English), Veterinary and Large Animal.

ESSENTIAL FUNCTIONS:

  • Maximizes the company's position by taking advantage of best practices and products in North America Animal. Serves as a subject matter expert on various marketing life styles that affect product sales.
  • Works confidentially in regard to pricing, new product development, costing structures and advertising plans.
  • Serves as a subject matter expert in best practices of managing product categories, understanding product market and competitors' products in a fast-paced, dynamic, customer and team-oriented work environment.
  • Identifies customer requirements (via research, personal interviews, focus groups, surveys, roundables, etc.) and translating them. Works to identify business opportunities that expand market share, sales and profits within the various market categories.
  • Studies channels of distribution and champions product development and promotes the most appropriate manufacturing location to maximize profits.
  • Performs in-depth market research analysis and recommends product updates and changes.
  • Travels 15-20% to trade shows and customers as necessary.
  • Fully assists in the development of product packaging as well as advertising and promotional activities. Prepares sales forecasts and marketing plans that promote best practices among the various categories.
  • Communicates externally with vendors, research organizations, advertising agencies, design firms, sales representatives and customers.
  • Performs other duties as assigned by Supervisor.

MINIMUM REQUIREMENTS:

  • Bachelors Degree in Marketing or related field preferred
  • 3-5 years' experience in defining, positioning, pricing, and promoting products required
  • Strong market research capabilities & ability to analyze POS data (Nielson and NPD)
  • Microsoft office skills with strong emphasis on Excel and Power Point
  • Ability to model the Company's values of respect for people, teamwork and continuous improvement
Wahl Clipper Corporation
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