Wahl Clipper Corporation
  • 05-Oct-2018 (CST)
  • N.A. Consumer Marketing
  • Sterling, IL, USA
  • Full Time

Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a team-oriented individual to fill the role of Product Marketing Manager at Wahl Clipper Corporation in Sterling, IL.

The Product Marketing Manager - North America Consumer Division is responsible for defining, positioning, pricing, and the promotion of consumer pet products along with managing the market adoption and product life cycles. This position is "the voice of the customer" and "owns" the product and is ultimately responsible for its overall success.

ESSENTIAL FUNCTIONS:

  • Responsible for the pet grooming business and strategy for North America Consumer Division to insure True North (increase sales, market share, profit and stretch with integrity).
  • Manages the product life cycle management from NPD through obsolescence.
  • Leads product development and leads a cross functional team to insure timely introduction of high quality products.
  • Has deep understanding of the Consumer through various forms of research, such as ethnographic/psychographic research, online surveys, observational research, interviews, focus groups, product testing groups, etc. Must understand how to conduct the research, analyze results and create actionable outcomes.
  • Understands the market beyond the consumer both retail customers and competitors to better position products to achieve success in the environment in which they are sold.
  • Works proficiently in a fast-paced, dynamic, customer and team-oriented work environment. Meets aggressive deadlines while managing multiple projects simultaneously.
  • Leads North America marketing activities for the specified product categories. Fully assists in the development of product packaging as well as advertising and merchandising needs both digital and traditional.
  • Helps with initial and long-term forecasts.
  • Communicates cross-functionally with many departments and subsidiaries. External contacts are vendors, research organizations, advertising agencies, design firms, sales representatives and customers.
  • Performs other duties as assigned by Supervisor.

MINIMUM REQUIREMENTS:

  • Bachelors Degree in Marketing or related field preferred
  • Minimum 5 years' experience in related field
  • 3+ years of durable, Consumer Packaged Goods experience required
  • Strong research capabilities and able to analyze POS data (Nielson, IRI, and NPD)
  • Microsoft office skills with strong emphasis on Excel and Power Point
  • Strong communication skills both verbal and written with the ability to influence
  • Ability to collaborate effectively in a team environment
  • Ability to model the Company's values of respect for people, teamwork, and continuous improvement
Wahl Clipper Corporation
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